The Year of ACTION
Jonny Declares 2025 the YEAR OF ACTION, falls on the ice, sprains his back and puts the pause button on EVERYTHING.
The New Year always feels like the right time to turn a new chapter.
New habits. New routines. New Jonny.
The holidays are all about stuffing your face like you're going on a juice cleanse January 1st and catching up on as many Murder She Wrote reruns that you can fit in a week.
Out with the old, in with the Jew.
And let me tell you: 2025 Jonny = UN-RECOGNIZABLE. You could walk right by him and think he’s the guy you might have seen on the cover of some magazine, like GQ or Esquire. Easily, the next Bond.
He was ramping up his GAME: his running game, his push-up game, his “deep work” game. There wasn’t a game in town, he wasn’t gonna UP.
And let me be crystal clear: Jonny was gonna CRUSH IT and not even bother to ‘take names’. ‘Cause when YOU’RE CRUSHING IT, you don’t have TIME to take names.
You with me so far?
He filled out THE BEST ‘Annual Reviews’ & Goal Setting Worksheets’ from all of the top experts on the internet. HOURS of Prep. He watched every Youtube video imaginable on “How to CRUSH the New Year”.
Goals. Anti-Goals. SMART Goals. DUMB Goals. Jonny’s goals had goals.
You think Tony Robbins was gonna have a big year? pffffff
C’mon, man!?
In order to have the YEAR of ACTION → Jonny had to set the stage for success. In ‘Highly Successful’ people talk that’s “creating an optimal environment”. Make it EASY to win. Reduce the friction.
Put your gym shoes by your bed type thing.
One of the last steps for the 2025 POWER SETUP was framing some of his motivational posters and putting his whiteboard up (to track goals).
He buys the frames… parks the car… he’s walking back home…
BAM!
Slips on the ice. But he doesn’t just slip. He lands on the hard tube he was carrying. Probably the hardest tube East of Ottawa and South of Nunavut.
The pain was insane. Even for him.
He could barely walk to his front door, nevertheless make it up a stair. He decided to call a buddy to get a 2nd opinion. They decided to call another buddy to take him to the hospital.
He was in A LOT of pain. He could barely walk.
Finally, after being wheel-chaired to the emergency unit, Jonny was put on a gurney.
Fast forward 8 hours.
The Dr. referred to it as “Lumbar Sprain” (basically torn ligaments in the back) and sent him home with a heavy pain med cocktail that would make him popular “on the streets”.
Did I forget to mention? The pain was insane.
The 2025 Jonny Goldmaker Success Plan:
The 100+ push-ups a day. Delayed.
The 7km daily runs. Delayed.
The new website, sales and business development push. Delayed.
Everything he planned for and was ready to CRUSH - Delayed.
The “2025 Plan of Action” disappeared faster than the Hawk Tuah girl’s crypto coin.
Everyone Has a Plan Until They Get Punched in the Mouth - Mike Tyson
Now, with all that time to think.. Jonny realized it was a great plan, but was it really for him?
Was it HIS plan?
Having to spend time on his back and “stuck” with a case of Coke Zero, frozen potato latkes and 7 seasons of The Mentalist, he realized he wasn’t creating a “blueprint of success” for Jonny, it was someone else’s blueprint.
Sure, after 36k pushups & 2500 KM’s of running, Jonny would look like an Adonis. Of course! We’re not saying he wouldn’t.
BUT in a year’s time, is that WHO Jonny wanted to be?
Who DOES Jonny want to be? …and what’s been holding him back up until now. Why does he feel like he needs a 360 degree change to be “successful” and ultimately happy?
The accident became an opportunity.
Jonny had time to stop, reflect and most importantly catch up on the 2007 Series The Mentalist (It was great to see flip phones again!).
36k pushups & 2500 KM’s of running - sounds great on the surface - but lacks substance and any deep meaning.
He’s changing the script.
One that’s more Him.
One that gets him Back in the Ring.
One that has him creating new projects, working with new people and finding happiness in the day-day, not the “I’ll be happy when…” mentality.
Starting with this newsletter.
Wishing you a GREAT 2025, whatever that means to you!
Do me a favour?
Have a GREAT day.
Jonny G.