Jonny Gets Unstuck.

Jonny gets STUCK Kickstarting a program designed to help others get UNSTUCK.

Jan 24, 2025

I had a problem I needed to solve: I was stuck.

…and the only way out was to dig in.

I started feeling like a detective… or rather—a universally adored Murder Mystery Writer.

I felt like I was back in University, researching and feverishly writing essays fuelled by Ritalin and Coca Cola, except this time around it was Dextroamphetamine and Coke Zero.

Before I knew it, I had a 35-page magnum opus about unlocking creativity.

Ideas were spilling out faster than my tears during the Murder, She Wrote finale: Death By Demographics.

I still can't believe it's over. Felt so sudden.

When someone solves that many murders, you show respect.

I knew what I was writing was special.

It was that feeling that whenTHIS hits the world, the world will NEVER be the same. I get THAT often, but this time it felt about 5% bigger than usual.

Forget Meta, Tesla, or OPENAI—An idea emerged from the writing, that if it was anything BUT Silicon Valley's next Unicorn, I would give up everything and join the Firemen up the street--They keep asking.

But at this point, my only stress was choosing what to wear for my upcoming TED Talk.

Drumroll…

Get in on the ground floor (before we hit the VC market)

So...I had the BRAND.

Elon, who?

All kidding aside.

I did end up with, what I felt, was a killer program to help people get UNSTUCK, called Creative Kickstart.

I could see the journey unlocking insights for clients, as well as myself.

It was solid.

But here’s the thing: even with a killer logo (shoutout to my eternal Creative Director, Gomez), something was off.

I conducted a number of 1-on-1’s over the course of the fall and it was very fulfilling. I could feel the “aha” moments of the clients and knew I was on the right track.

But something wasn’t right.

How do I make this program more accessible? How do I bring people together? Is this the only thing I want to do? What will my life look like for the next year?

My questions had questions.

I found myself stuck again.

I needed to step away for a “hot minute”.