Don't Call it a Comeback!
...or call it a comeback, it's up to you.
It’s been almost 4 months since my last post (I sound like I’m in a confessional booth at Church). The last newsletter was the second one from my “2025 Newsletter Reboot”. I called it Easily Distracted. Guess what? I got easily distracted. Quelle surprise!
Somethings are not meant to be.
Like Orbitz Soda:
Holy shit that was disgusting!
A lot has happened since then, but also it feels like very little has happened since then.
Two days ago (May 21st), I finished the website for Creative Kickstart, the program I built and have been using to help people get Unstuck.
I didn’t need to wait until the site was finished to start promoting Creative Kickstart. In fact, I usually discourage that. But this time, launching it this way just felt right.
I’m proud of it. I’m excited to share it.
The more I worked on the website, the more clarity I gained—about the offer, the process, and the people it’s meant to help. Building the site didn’t just showcase the program—it helped me understand it better.
It was hard work. But worth it.
This is a program I truly believe in.
It deserved the care and intention I put into it.
And with every client I work with, I feel more confident that it can help.
Help them feel aligned. Help them find their next chapter. Help them start.
Before Creative Kickstart launched, I quietly kicked off another project with my longtime collaborator and creative partner-in-crime, Martin Gomez — someone I’ve always leaned on professionally.
Martin has shaped nearly every brand I’ve built or worked with. (He designed the Creative Kickstart logo and even named my last business.) He’s my Creative Advisor. My Creative Rabbi. Honestly, he’s someone I’ve always felt lucky — maybe even undeserving — to work with.
Together, we created a new program: Working Creative. It’s built to help creatives turn their creative work into paid work.
I’m very excited about it. I can already picture a growing community of creative professionals who feel like they’re part of something real — something that supports them, improves their business, and makes the work feel more worth it.
Once both projects—Creative Kickstart and Working Creative—launched, I felt this huge wave of release… followed by a weird dip. Like, everything I imagined would happen once I launched is now here: the ideas, the plans, the content…
I wish I could say it felt amazing. But it’s more like I just climbed the first leg of a very big mountain. I get to sit down for a second, maybe sip some water—except I’m not even thirsty, I hate water, and I probably need to save it for later because I have no idea how much further until the next break.
Side note: I wish Coca-Cola was healthy and hydrating like water.
But this—this—is what it’s about: the climb, the process, the struggle.
That’s the part we actually have control over.
We fantasize about results. We tell ourselves: “If I just launch, then I’ll feel _____.”
But it never works that way. “There” is always shifting.
The only thing that really matters is how we move here—day to day, step by step.
And there’s only one way to do it: Your Way.
I’m here.
Writing my first newsletter in four months.
I’ve launched two meaningful projects.
And now, I’m standing at the beginning of a new chapter—one that feels exciting, uncomfortable, and real.
Starting something new is hard as hell.
But not starting? That’s harder.
It’s even harder to go through life feeling disconnected from what you do for a living. Take it from me.
Both paths are hard—only one leads somewhere worth going.
If you’re stuck or spiralling in overthinking, I’ve been there. We all have.
You can always hit reply or check out Creative Kickstart if you want support.
Keep Going,
—Jonny G.