Don't Be The Best.
Recently, I’ve started posting on Linkedin.
For years I’ve told the people around me “You know a lot, you should be posting and sharing… you can be creating opportunities…”.
But I wasn’t.
Until recently.
I wasn’t sure about what I knew.
I have 20+ years of experience I could share, but why? …and for who?
I don’t want to talk about building a “Tchotchke” business. It’s behind me.
I also don’t want to build a reputation around that.
So what then?
I didn’t know.
I couldn’t “think”.
I needed to TUNE OUT and TUNE IN (to myself).
I made a commitment to shift from CONSUMING to CREATING.
Writing this newsletter every week, gives me clarity - believe or not.
Once I decided to start posting…the challenge(s) became:
What do I write about?
Who’s it for?
How do I standout?
When I turned off all the distractions, got a little bored - I realized - if I could hop in a time machine and write to Jonny 2 weeks ago - that’s who I can talk to.
That’s who I can help.
—> I got back online to see what the TOP Creators were doing.
A LOT of it’s the same, same.
“If I was 25 again, here’s what I would tell myself”
“If you want to make money, here’s the 10 things that….”
“I was shitting in the woods.. and then realized, eCommerce could be much simpler, if….”
🤮
I don’t want to do that.
I don’t want to follow the crowd… even if it takes me longer to build an audience.
I want to be myself.
Or - I don’t want to do it.
It might be a terrible short term strategy - but I don’t give a fuck.
Recently I came across this quote, that really hit home:
“Don’t aim to be the best, be the only.” - Kevin Kelly
My advice for you is the same.
Whether it’s content or prostitution.
You don’t need to be the “best”, be the “only”.
Follow your curiosity.
Own it.
Your buddy,
Jonny